Also, something like an ‘early bird’ discount or early access works. Make a good offer: discount or a good deal should always do the trick. No matter how many customers you have, make sure you inform them of your reward scheme if they support you in your launch. Early adopter FOMO (fear of missing out) is a thing and you need to use it! Get all the techies excited about it especially your customers.Find a way to reward your customers and educate them about Product Hunt.This goal will help you guide your launch. Have a plan to get at least 100 genuine upvotes from the contributors. Becoming a contributor also takes a while so if you are getting your friends, family, colleagues or acquaintances to upvote, make sure you start telling them a week or two before launch so that they can at least become contributors. So, make sure you target your pre-launch hype and marketing efforts at existing Product Hunt contributors. Algorithms of Product Hunt - This is what we know with some certainty about the PH Algorithm:Ĭontributors and Makers upvote count more Recommendations and comments count more Only upvotes don’t count as much especially coming from new members.Use this launch to create awareness around your product/service. Make sure you build up a pre-launch hype! As a start-up, your product, of course, is not as well-known as those of established companies.
For instance, our developers engaged with all the development groups while our sales team members talked to other sales reps. Divide the work according to fields and functionalities of your team members. As a start-up, it’s also good to attend some meetups and engage with people.
Be genuinely interested in that groups' owner, their purpose, their interests and their members. You can either do this by posting relevant questions or content in the group. Join the channels and start engaging with the members there. Two weeks before the launch, you should look for all the groups on social media channels like Facebook, LinkedIn and even Slack Open channels. Since the hunters usually have a huge following, every time they launch a product their followers get a notification. If you have a popular hunter launch your product, it gets traction more easily. We decided to go without a popular hunter which meant that we had to spend considerable effort on marketing material and activities. We were a group of 5 people and we made it to the top ten products of the day on Product Hunt! Here’s what we learned out of the experience: All in all, if you plan it correctly and involve your whole team in it, you can pull it off without any big hitches. If you do not have a skilled marketer or content creator, then you need to either spend the time to acquire these skills or use finances to hire a freelancer or a skilled employee. On top of that, as a new start-up, you are probably low on employee days and might even be lacking some skills. How Startups Can Have a Successful Product Hunt LaunchĪs a start-up, it can be hard to launch when you are still trying to create a space for yourself in the market.
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