Say your product is super techy, but your average buyer isn’t technical at all. Use Language That ResonatesĪs an extension to my last point, you also want to write in a way that truly speaks to your audience. Hopefully, you’ll already have developed some detailed buyer personas, so you should have a good idea who you’re writing for and what they want to see. Depending on your industry, there might be some specific terminology that would help you stand out – maybe a certification, or an award, or an accreditation. There are other considerations here, too. But it’s also an added trust factor for companies that might want to buy our product – they can see we’re hiring, which shows we’re a growing business. Who are you hoping to attract? What messaging would compel them to click?Īs a super simple example, you can see that my LinkedIn headline includes the phrase: “We’re hiring!” Obviously, I’m predominantly speaking to candidates here, because we’re hiring and I want to find exceptional people. Consider Your AudienceĪs with anything in sales and marketing, you should start by thinking about the people you’re speaking to.
LINKED IN HEADLINE HOW TO
Now that we’ve covered the value of a custom LinkedIn headline, here’s how to do it: 1. Tips for Creating Sales-Friendly LinkedIn Headlines Customize your headline and give people more of a reason to click your profile. There’s nothing wrong with that, per se lots of people do it.īut doing the same as everyone else won’t help you stand out. Well, sure, if you don’t customize your headline, LinkedIn won’t just leave it blank – instead, it’ll default to your company and job title. When writing your LinkedIn headline, your goal should be to entice users to find out more about you, your background, and your expertise.Īt this point, you might be thinking: hold on, I’ve never changed my LinkedIn headline, it’s just there. That means a strong, eye-catching, engaging headline can really make the difference between a searcher clicking your profile or moving on.
What is a LinkedIn Headline & Why Is It Important?Ī LinkedIn headline is the section at the top of the profile page where you describe yourself, your role, and your skills in up to 120 characters.Īs you can see, it also shows up alongside your name in the LinkedIn search results: And that all starts with an eye-catching headline that compels prospects to strike up a conversation. So as a salesperson, you definitely want to be using LinkedIn effectively. Compared to the average online audience, LinkedIn users have twice as much buying power, with four in five driving business decisions at their companies. What’s more, its members have a ton of buying power. More than 690 million professionals use it to network, learn, and seek out new opportunities. If LinkedIn were a country, it would be the third-largest in the world. Helping millions of startups grow faster by building marketing & sales processes that accelerate revenue generation Award-winning social media coach & international speaker teaching small businesses how to succeed Sales development manager | Helping startups & scale-ups grow online | US & Canada
3 Examples of Well-Written LinkedIn Headlines for Salespeople.2 Templates for Writing a LinkedIn Headline That Drives Sales.What to Avoid in Your LinkedIn Headline.Tips for Creating Sales-Friendly LinkedIn Headlines.What is a LinkedIn Headline & Why Is It Important?.
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